Poudre Libraries - New Cardholder Materials

brand activation

As the new Poudre Libraries brand was created, I was tasked with (joyfully) creating all new materials for new library cardholders. This means my dream of designing library cards finally came true and I got to imagine new directions for this vibrant brand. Beyond just the sheer fun of these designs, we really wanted to rethink what kind of info patrons needed to get the most from their library. That exploration into user experience resulted in a fully new cardholder brochure with everything one might need to know along with a tear-away bookmark for your very first library book!