Lonoke Co. Libraries

brand creation

Creating this brand was particularly exciting and challenging for a number of reasons. Exciting for me because I love to read and libraries were such a source of joy and learning for me growing up and I felt honored to be able to contribute to other people’s library experience. Challenging because this library system consists of four locations that each hold the name of their respective cities. We explored the possibility of different brand structures that would create a semi-unique identity for each location, but with client discussion, ultimately decided a wholly unified brand is what the system needed to effectively serve its audience. This meant changing the name from Lonoke County Library System to Lonoke County Libraries and choosing a monolithic versus endorsed brand system. The LCL staff and stakeholders were very passionate about the library being known for the services and resources they offer beyond books. With that in mind, we embraced a more modern look with iconography that represented the extensive information and resources the Library offers.